|
|
| |
|
|
|
|
|
|
 Click to enlarge image
|
CJ Entertainment Movie Investment and Distribution
In 1995, the CJ Group entered the film industry through its USD300 million investment in DreamWorks SKG, a major Hollywood filmmaker. This partnership has been growing into a full-scale cultural exchange, making it a business with high value-added.
With the economic boom of the 1900s as a backdrop, CJ created an environment favorable for the production of high-quality Korean movies considering the industrialization and specialization and growing audience demand for high-level Korean movie content. As a result, by the year 2002 CJ Entertainment witnessed a resounding success of
the movie industry, with CJ capturing a 47% market share. The CJ Group served as the driving force behind such enhanced competitiveness.
The success of hit movies such as "Shiri," "Joint Security Area," and "Friend" has led to an influx of talented human resources into the film industry. Against this backdrop, CJ Entertainment has forged strategic partnerships with prominent domestic production companies including Myung Film, Sidus, Korea Entertainment, and BOM Film Production and produced a variety of movies boasting of both entertainment factors and artistic value such as "Joint Security Area," "The Way Home," "Oasis," and "My Tutor Friend" and "Memories of Murder," and "Once Upon a Time in High School."
By investing in the production of 15~18 Korean movies annually, CJ Entertainment has contributed to the development of the Korean film industry and secured a library of ample contents. At the same time, it has maintained an average filmmaking investment ratio of 50% by attracting joint investors and introducing a new profit distribution structure to hedge investment risks. The company is also exploring various investment methods including the formation of a fund dedicated to investments in filmmaking.
Today, CJ Entertainment distributes movies produced by DreamWorks, Korean movies that it produced or partially capitalized, and movies whose distribution is commissioned by other companies through various channels including theaters, video shops, sky wave broadcasting and cable television companies, Internet, DVD, and exported sales.
Unlike direct foreign distributors who distribute films produced by major production companies or other Korean movie distributors mostly engaged in the distribution of Korean films, CJ Entertainment has a competitive distribution structure for distributing films produced by giant Hollywood filmmaker DreamWorks as well as movies produced by major domestic production companies.
|
|
|
|
| |
|
|
|
Related Keywords:
Bookmark / Share this page